European cities and regions could boost tourism by building on the enthusiasm people have for their genealogy and family heritage. A European city or region could determine the names that originated in their area.  The city or region would then contact people with those names in America, Canada, Australia, and New Zealand and invite them back for a tour of their ancestral home. 

Some people know the origins of their family very well, but this is the exception rather than the rule. Most people would be startled by an email invitation to come back to the "old country".

An example is shown below. The family name Moffat originated in Moffat, Dumfryshire, in the northwest part of England. There are over 17,000 descendants with variations of that name in the United States, and many more in laws and persons with a relationship to that name in the US and in Canada, Australia, and New Zealand.

The internet makes it much more affordable to find these descendants, and invite them to return to their ancestral region of origin.

Using this formula, the tourism agencies marketing northwest England would develop the web page and email marketing program to invite Moffats to return for the first ever gathering of the extended family.